Feliz Rioja

Festive campaign for Spain’s finest wine region

Working with Rioja we designed a custom logo which took inspiration from old Spanish typography and signage. We also reimagined the brand textures that form the Rioja masterbrand, to give a more festive feel.

The end result is a characterful yet distinct campaign identity that stretched across both in-store merchandise and digital assets. We also designed a map we designed to showcase the different regions of Rioja that participating stores to accompany the campaign materials.

Campaign Identity
Social Assets
Campaign Assets

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